Gusto - Organic Sicilian Yuzu Lemonade

$3.90 $4.90

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Lemonade is a hugely popular flavour, so why are Gusto trying to add their unique spin to a formula so popular, tried and tested?

Well, we like things a little less sweet and a little more complex. There are a multitude of lemonades on the market that donk you on the head with a strong lemon flavour and assault you taste buds with refined sugar or the lingering horror of artificial sweeteners.

So, we thought, lets re-imagine this classic flavour through the Gusto lens….

The finest organic Sicilian Lemon juice, big knobbly lemons packed with flavour, the home of the lemon (we’re a sucker for things Sicilian as you may have spotted). To this most wonderful juice we’ve introduced fresh yuzu juice and the oil from cold-pressed yuzu peel to bring another gentle, delicate and wonderfully fragrant flavour.

How did a simple lemonade take 18 months to develop? Ingredients, just getting our hands on the finest fresh yuzu juice shipped frozen from the farm, a juice with exceptional flavour and colour and a scent that fills your nose and sweeps you to a higher plain.

We’ve sweetened our Sicilian Lemon with yuzu, with Fairtrade agave, Fairtrade apple juice and a light touch of organic grape juice. Calories per bottle are below 100 and our low GI wont leave you too sugar high.

Originally a wild citrus from China and Tibet, yuzu bushes bare a light load of knobbly small grapefruit-shaped fruit with a taste somewhere on the scale between mandarin, lemon, and pomelo. They have a scent and delicacy of flavour that has secured their place in many a Michelin starred kitchen around the globe. Primarily grown in Japan and Korea, yuzu bushes have an extraordinary resilience and can withstand cold winters with sub-zero conditions.

So for a light, complex, lemonade with a hint of yuzu magic, Gusto Sicilian Lemon With Yuzu awaits your delectation.

THE GUSTO ORGANIC STORY

The Gusto Organic Drinks story starts at a party – an excellent place to begin, don’t you think? 

Scroll back to the summer of 1987 and you’ll find Craig Sams, the hippy entrepreneur behind Whole Earth and Green & Blacks, concocting something special in his kitchen. Prepping for a big party at the Groucho Club, being thrown to celebrate 20 years of the Whole Earth brand, he decides to mix up something intriguing for the alcohol-free drinkers. In doing so, he invents Gusto Original Energy, but he names it Hurble Burble and circulates it among family and friends for a few years.

Craig’s children, Rima and Karim, are the first to spot the drink’s potential after it becomes an instant hit with the rave crowd in the late 80s, offering clubbers a natural, legal way to keep going all night without the usual post-party comedown. They encourage their father to bottle it for the masses, and the drink appears under the new name, Gusto Original Energy, a couple of years late.

With it’s new moniker, Gusto’s first official product becomes one of the first natural energy drinks to hit the world market, and the only one to do away with the usual synthetics in favour of premium, organic, Fairtrade ingredients.