Everyday Vegan's Mission, Vision and Pledge Announcement Video

Everyday Vegan's Mission, Vision and Pledge Announcement Video

Amanda Teng1 comment

These past two months have been a rollercoaster! I am grateful for the busy days because of the opportunity to serve all of you. But there are also tired and anxious days, when all we manage to sell are a few cups of coffee โ˜• and a small bag of groceries ๐Ÿ›๏ธ And I have to worry about my bank account ๐Ÿ˜ฌ

On those days, I remind myself about why I do what I do ๐Ÿค” Everyday Vegan is more than just a grocery store or mini-mart to me. This is a huge passion project and it is born out of an ambition to be of service to the community by creating a welcoming environment for other people who also believe in creating a world without animal exploitation ๐Ÿ’š

Earlier this year, I spoke about Everyday Veganโ€™s new yearโ€™s โ€˜Revolutionโ€™, and told you about our MVP: Mission, Vision and Pledge.

The MVP has now become our daily mantra ๐Ÿ˜Š It is how I keep myself and my team optimistic about the future. Despite the slow days and the many mistakes we make along the way, we remind ourselves of our three-year mission to create the Everyday Vegan Village โ™ป๏ธ , our vision for a world without animal exploitation ๐Ÿ–, and our donation pledge. ๐Ÿ’ฐ

This month, we will be donating $500 to ACRES, our second donation of the year! It is a little less than last monthโ€™s because of a dip in our sales, but it is part of our pledge to donate a minimum of $500 however we are doing โœ”๏ธ

Others donate a percentage of profits. But I choose to donate a percentage of sales. So this is 1% of everything we sell, before expenses and costs. Why? I want to make sure that donation and service are at the heart of the Everyday Vegan culture โ˜บ๏ธ My hope and belief is that we will learn to adjust our finances around this core commitment. And I want to do this because I am so grateful for the trust you have placed in both me and Everyday Vegan ๐Ÿฅฐ By shopping at Everyday Vegan, I want you to know that you are placing your faith in a business with service at its core ๐Ÿ’š

Two months ago, I had the wild idea to create a short, fun video to capture the meaning and spirit behind our MVP ๐Ÿ˜ I did not even think twice before sending a text to Harsha. For those of you who have followed us since last year, you may remember that Iโ€™ve worked with Harsha before on a fun little project to feature Vitasoy plant milks on last yearโ€™s World Plant Milk Day ๐Ÿ˜Š


In early January, Harsha stopped by our store to shoot the video. As usual, Harsha was super prepared. She made an entrance like a super-heroine ๐ŸŒŸ๐Ÿฆธโ€โ™€๏ธ, decked in full videographer super-suit gear, with all her video and audio equipment. She commandeered the day; all I had to do was try my best to remember what to say ๐Ÿ˜Šโœ”๏ธ

Wellโ€ฆeasier said than done! I kept forgetting my lines (yes, thatโ€™s right, I made myself a script ๐Ÿ˜„) and I was very conscious of where to put my hands and how I was standing. But Harshaโ€™s confidence and super-powers kept me centered โœจ, and although I forgot my lines, who cares, because I just remembered to speak from my heart. ๐Ÿ’–

Harsha did a fantastic job stitching together all of the takes of the day, overlaid some cool music and managed to weave a storyline within one minute โœ”๏ธ

๐Ÿ“ฃ๐Ÿ“ฃ I present the final product here for you today. She made me look more confident than I felt ๐Ÿ˜

We hope you enjoy this short video. Thank you again from the bottom of my heart. I really appreciate your endless support and kindness ย ๐Ÿ’–โœจ


As always, my friends, thank you very much for being a part of the Everyday Vegan journey.ย  ๐Ÿ™


Love, ๐Ÿ’•



Comments (1)

Lu Huijun

Thanks lots for sharing your inspiring MVP, Amanda!
Kudos to the AWESOME work u and ur team are doing to advocate kindness & compassion for our fellow sentient beings! ๐Ÿ˜Š

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